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"No Finish Line" - Nike's Design Vision for the Next 50 Years

Actual Source

¥4,000 (Tax not included)

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"No Finish Line" is a book that outlines Nike's design vision for the next 50 years, the world's largest sports brand.

It fluidly combines text and imagery, and is comprised of rich graphic layouts and collages.

Key content includes a foreword by Nike Chief Design Officer John Hoke, speculative fiction by journalist Geoff Manaugh, and a must-read essay by author Sam Grawe, author of "Nike: Better is Temporary," which draws on Nike's research into sports, technology, and manufacturing processes to identify five key shifts in how design will evolve over the next few decades.

The design was handled by London design firm Zak Group, who also worked on "Virgil Abloh. Nike. ICONS" and Frank Ocean's "Boys Don't Cry." The pocket-sized paperback features illustrations by the well-known Bráulio Amado and composite images by PWR. Released by Actual Source.

192 pages / 11 × 17.8 cm / English / Paperback

Designed by ZAK Group
Illustrations by Braulio Amado
Published by ACTUAL SOURCE books

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